for the sake

OF MARKETING

Your best friend’s take on your favorite brands. Creative, a little unserious, and convinced brands should be having more fun.

For anyone who loves brands, builds brands, or has no idea what they’re doing (yet). We’re all just figuring it out as we go.

read the newsletter follow along

the night it all started

MY FAVORITE QUOTE RIGHT NOW

be fearless in the pursuit of what sets your soul on fire

hi, I’m keeli

WELCOME TO THE TABLE

The face behind For the Sake of Marketing.

I love all things marketing and brand building, and I wanted to create a space around it that felt fun and inspiring to others. Coming from the world of advertising, sometimes I forget what fun feels like in this space, so I wanted to create a small corner just for me (and now us) to enjoy.

It’s unserious. It makes you fall in love with good brands and good people. And there is NO pressure. I like to throw dinner parties and get like-minded people together at a table and just have fun.

so pull up a chair and let’s chat

fresh from the newsletter

THE LATEST

all posts on Substack

The latest posts live on Substack.

come hang out

ON THE GRID

@forthesakeofmarketing on Instagram

fresh from the feed

currently inspired by…

LIVE MUSIC dive bars EARLY MORNINGS 90s film BOUTIQUE HOTELS nostalgia

pull up a chair

LE DINNER PARTY

This is the brand, brought to life. Real people around one long candlelit table, talking about the brands, ideas and dreams they love.

next dinner party coming soon… hehe

let’s work together

Creative strategy and brand building are my favorite things to nerd out on. Launching something new, or want your brand to feel a little more fun? I’d love to hear about it.

CREATIVE STRATEGY + BRAND BUILDING

let’s talk

keelicurtin@gmail.com